Every company is a collective of cooperative individuals – entrepreneurs, investors, employees, contractors, suppliers, investors... and the most important of all: customers.
That is your value network.
Leadgeni was born as an in-house project of the Medici Group, a German holding that has +20 companies and stakes in the software, power and real estate sectors. Our mission was to expand their value network in a particular direction: discovering new markets and investment opportunities across industries around the world.
To accomplish this, our team designed an end-to-end system to identify complementary businesses, establish productive communications between the relevant parts, and optimize the relationship between lead value and lead cost over time through corrective feedback. That is, a system to grow value networks at scale and sustainably.
Our system became so successful that soon we were applying it to complement the market research and digital communication efforts of our partners, helping them grow their value networks. Then, those of their clients. Then, those of their partners...
Now, we help any business we can to become more.