Martín is a five language speaking (ES, EN, FR, IT, DE) communication genius. He obtained his PhD in Cognitive & Data Linguistics
from the Free University of Berlin and Stanford University (research stay) in 2019. He authored the book Reading Minds
, in which he explores the ways in which our minds and brains work when processing language –namely, how different words and rhetorical feats affect our interpretations, judgments, emotions, and behavior.
He is now applying the insights of psycholinguistics to improve communication strategies for LeadGENI clients: revealing people’s opinions through linguistic data, turning complex information into appealing stories for targeted audiences, and ultimately moving people with words.